This September, INFLOW Swimwear made its first appearance at New York Fashion Week, presenting its debut collection under the direction of founder and CEO Mariia Bochkareva. Shown on the Art Hearts Fashion platform, the Miami-based brand introduced a vision of modern elegance inspired by the ocean and the energy of summer.
For Mariia Bochkareva, presenting in New York was a lifelong dream and a major step for the brand.
“This is my first participation, my first appearance, my first presentation. I am happy that I could show the collection here in New York. For me, this is a dream come true,”
she shared after the show.
The debut featured two main lines, Elegance and Blue Lagoon, both expressing the essence of femininity, confidence, and freedom. Each design combined structure, comfort, and movement, reflecting INFLOW’s philosophy of blending style with sophistication.
The runway gained an artistic dimension through a collaboration with designer and artist Sergey Kir, whose work added depth and emotion to the presentation.
“Her approach to choosing models was incredibly thoughtful, and together with my works, the show had a special energy that could be felt in the hall,”
Kir reflected.
Together, the designs and the artwork created an atmosphere that felt alive and radiant, leaving a lasting impression on the audience.
INFLOW Swimwear’s debut drew attention from both fashion insiders and the public, quickly establishing the brand as one to watch. The pieces are celebrated for their refined tailoring and comfort, appealing to women who value grace and individuality.
This moment marks only the beginning. As INFLOW continues to grow, Mariia Bochkareva and her team remain committed to creating swimwear that celebrates women’s strength, sensuality, and the timeless beauty of the sea.
Photo Courtesy: Mariia Bochkareva / INFLOW Swimwear
Explore the collection at inflowwear.com
Follow on Instagram: @inflowwear
Media inquiries: Yulia Sorvina – @writer_yulia
